Universidad de Mendoza. From vocation to profession
Authorities School Introduction School Home « Home « San Rafael Home

Bachelor in Hotel Management

Title of degree: Licenciado en Gestión Hotelera
Intermediate Title: Técnico Universitario en Gestión Hotelera (University Technician in Hotel Management)
Length: 4 years

Graduate profile

The graduate is trained to:

  • Develop leadership actions to lead work teams in either companies or hotel projects.
  • Develop strategic skills for the decision-making.
  • Develop strategies about economic and financial positioning and management of companies linked to the accommodation business.
  • Plan goals and resources of the organization, in the short and long term.
  • Understand the functional roles and the critical processes of hotel companies.
  • Manage, organize, control and run business managing of large, medium and small companies related to accommodation services.
  • Prepare the management information systems using information technology support. Analyze, formulate and evaluate investment projects at hotel level.
  • Conduct market research and strategic marketing.
  • Train third people for the developing of plans aimed at achieving results.
  • Implement best practices to achieve sustainable long-term success and ensure global competitiveness of the hostel business.
  • Perform management control and evaluation of the actions planned in the local activity.
  • Build and change the organizational culture and work towards a shared vision.
  • Develop an integrated business perspective.

Curriculum

1st Year
Introduction to the Hospitality Industry
Welcome and reservations
Business Administration
New technologies
English 1
Sales Techniques
Housekeeping
Maintenance and Hotel safety & security
Accounting
English II

2nd Year
Strategic Marketing
Food and beverages
Purchases and Storing
Microeconomics
English III
Human Resources
Costs
Events Organization
Sommelier
English IV

3rd Year
Marketing of Hotel Services
Quality at service companies
Hotel franchising and chains
Portuguese I
Integrator Workshop

INTERMEDIATE TITLE: Técnico Universitario en Hotelería
Finances
Research Methodology
Designing Hotels
Portuguese II

4th Year
Strategic Management
Legislation

Elective I
Project Evaluation
Revenue Management

Elective II
Congress and Convention Organization
Taxes
Final Integrative Paper
Supervised Professional Practice 200 hs.

DEGREE TITLE: Licenciado en Gestión Hotelera

Elective courses I
Negotiation and Creativity
Entrepreneurial Development
French I

Elective courses II
Oratory and Personal Image
French II
Professional Integration
 

Preuniversitarios
Inscripción a Exámenes
Calendario Académico
Información Alumnos
Webmail
Site Map
Boulogne Sur Mer 683. ZC 5500. Mendoza, Argentina
Phones: 54 261 4202017. Fax: 54 261 4202017 (Option 9)
rectorado@um.edu.ar